Crazy about branding & marketing? You’d want to keep these books in your shelves!
The Power of Branding: Telling Your School’s Story by Tony Sinanis & Joseph Sanfelippo
A step-by-step guide in the Connected Educators Series, this book will help you to be informed, engage, and support your school community. It’s never too late to explore the benefits of branding and create an action plan for sharing the marvelous things unfolding in your classrooms and/or school. With concrete suggestions and in-depth case studies, you’ll be able to artfully create a brand name, symbol or design, share great events using blogs and more, empower all stakeholders and students, and teach digital citizenship K-12. After reading this all-inclusive guice, share how special your school is!
BrandED: Tell Your Story, Build Relationships, and Empower Learning by Eric Sheninger & Trish Rubin
BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. It proves to be a great resource for designing and sustaining your individual brand as a leader and the brand of your school. Don’t let the great achievements happening in your school stop at the school doors, let the world know your story and create your brand with this hands-on guide. Written by rising stars in the field of education, the book empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Timesaving and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine.
Building Strong Brands by David Aaker
The classic go-to book for understanding the basics of branding and marketing with crystal clarity! Using famous case studies, the author has tried to illustrate how brands can garner great success. Aaker has introduced the ideas of “brand-as-person”, “brand-as-organisation” and “brand-as-symbol.” As discussed in our cover story, you’ll be able to understand the concepts of brand identity and brand positioning through this book. It might be a “business” guide but like we said, education is a business today and it’s an accepted fact. Use the wonderful examples penned down by Aaker and try implementing them in your schools, you can thank Aaker if they work out for your institution.
Best Classic: The 22 Immutable Laws of Branding by Al Ries & Jack Trout
This decades-old book proves to be an indispensable tool for understanding marketing and branding. This edition includes an updated section that specifically explains internet branding. It highlights the biggest challenges of the online marketplace and ways to overcome such challenges using counterintuitive strategies. While reading this marvel, the reader learns the basics of how the most iconic brands have managed to build and maintain their legacy; it’ll help you understand the roadmap for doing the same. The lessons and insights mentioned in the book continue to be applicable even today; even though some of the suggestions, such as the one that suggests Amazon to be doomed if they tried anything except bookselling, inside the 2002 edition have been proven wrong. Filled with lots of examples, it is the perfect book to start with!
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